We believe great products come from understanding the Job a person is hiring a product or service to do.

Our experience uncovering innovation in the products and services we created lead us to Jobs-to-be-Done theory. We found the approach offers more targeted insight into peoples struggles. This opened up the potential for better solutions and ultimately product success. We'd like to share what we've learned.
- Dave and Greg

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David Herse

David Herse

Greg Le Sueur

Greg Le Sueur

Lessons from industry professionals

Dave and Greg have a combined experience of over 15 years in product development. Using their practical industry experience of Jobs-to-be-Done, they’ll take you step-by-step on how to turn your Jobs-to-be-Done interviews into successful products.

100% money back guarantee. If this does not help you create better products, we’ll give you your money back.

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