Learn how to turn customer research into products that people will buy.

How can we create products that bring real value to users? Why do users choose one product over another? How do some products manage to disrupt and innovate while others stay stagnate? The answer lies in the ‘job’ a user is hiring a product to do.

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Who’s this for?

This is a practical guide for individuals looking to apply the Jobs-to-be-Done Theory. It’s suitable for anyone responsible for researching and facilitating product development. From designers in large established business to entrepreneurs starting out. The information is valuable for people creating software products, services or physical items. We recommended some knownledge of Jobs-to-be-Done Theory and interview techniques before starting.

What do you get?

This course includes access to 3 downloadable step-by-step lessons. It covers the fundamentals of Jobs-to-be-Done research and advanced detail on how to unlock your findings to drive innovation.

David Herse

David Herse

Greg Le Sueur

Greg Le Sueur

Lessons from industry professionals

Dave and Greg have a combined experience of over 15 years in product development. Using their practical industry experience of Jobs-to-be-Done, they’ll take you step-by-step on how to turn your Jobs-to-be-Done interviews into successful products.

100% money back guarantee. If this does not help you create better products, we’ll give you your money back.

Buy 3 Lessons